Legacy isn’t just what you leave behind—it’s what you build every single day.
In this powerful fireside chat, two dynamic leaders from different generations and industries—Martin Washington, seasoned McDonald’s franchisee and business mentor, and Dessie Brown Jr., founder of LD Unlimited and visionary behind The Franchise Game—come together for a deeply resonant conversation about the intersection of family, business, and generational wealth.
This session unpacks the real-life playbook of how franchising can serve as a strategic and sustainable vehicle for ownership, legacy creation, and long-term impact in Black communities. From stories of generational transition and faith-filled beginnings to practical advice on navigating risk, leadership, and scale—this isn’t just a talk, it’s a masterclass.
Together, these two powerhouses will explore:
- The lessons learned and values passed down through Black family entrepreneurship
- How franchising can serve as a bridge to economic independence and leadership development
- Why partnership—with your family, your community, or your mission—is the foundation of lasting success
- Real-world insights into navigating corporate ecosystems while staying rooted in purpose
Whether you're building your first business or preparing to pass the baton, this conversation will inspire you to think beyond short-term wins and start designing your legacy—on your terms.
